— THE PANTRY UNDERWEAR

Banish your bra shopping dread!

Founded in 2016 by ‘Pant-repreneur’ Eloise Rigby, The Pantry Underwear is a one-stop shop for underwear, swimwear, and sleepwear. Many items are stocked as UK exclusives, and the team, AKA the ‘Pant Patrol’, provide an inclusive size range and bright space; a modern take on underwear and bra fitting. Gone are the days of ‘this is your size because I say so’ - the fitters provide an informative experience, showing customers how to properly check the fit of a bra for themselves, what the correct size should look and feel like, and dispelling the mythology around bra sizing. All fitters are trained in maternity, fuller bust (F-K cups) and bridal solutions.

In September 2021 the brand was awarded with Drapers ‘Best Independent Lingerie Store’ award, and since opening the flagship store in Islington, The Pantry Underwear have expanded with two further openings, including a concession in Liberty London (2017-2020) and a new concept store in Cambridgeshire.